บทความทางวิชาการ

---

การปรับโปรแกรมการท่องเที่ยวสำเร็จรูปเพื่อตอบสนองความต้องการพฤติกรรมนักท่องเที่ยวสำหรับประเทศไทย กรณีศึกษา 7 จังหวัดภาตตะวันออก (Tourist Behavior Based Tour Repackaging for Thailand: The Case Study of 7 Provinces of the East of Thailand)

Kanchana Maneesaeng, Wadee Kheourai, and Nuttaporn Itsuwan

This research aims 1) to develop tour packages to be new choices to serve the needs of the tourists in the seven eastern provinces of Thailand, 2) to build the network between the researchers and the tour business in the provinces, 3) to gather information and form an information bank about tourism in these provinces, 4) to study the strengths, weaknesses, opportunities and threats in these provinces , and 5) to study Thai tourist behavior in these provinces.

The instruments for this research are quantitative and qualitative; information collected from 12 experts in tourism in order to evaluate the suitability of the tour package program and the route of traveling of the FITS (Free Independent tourists), brainstormed ideas of 12 persons whose work deals with tourism in seven eastern provinces in order to build networks between researchers and the tour business in these provinces. The third instrument is the interviews of 63 persons whose work deals with tourism in order to do SWOT analyses of tourism in these provinces. The last instrument is 500 completed tourist questionnaires that have analyses.

This paper was published in วารสารวิชาการการท่องเที่ยวไทยนานาชาติ ปี in 2008.